'Why Do We Work' Campaign

'WHY DO WE WORK'

SOCIAL CAMPAIGN

This social campaign is designed to encourage girls and young women to explore different career pathways and

plan their professional lives.

Based on Instagram, the campaign promotes equal rights to employment

for women in the UK and tackles social stereotypes around gender roles.

The platform works together with series of comic books - part 1 is ready to view now, and part 2 is coming soon!

for more information.

Concept and illustrations - Eva Kubacka